Baskin-Robbins Introduces New Chick’n & Waffles Ice Cream Flavor

If you’re a fan of brunch, Baskin-Robbins might just have a new ice cream flavor just for you. The ice cream company announced they would be releasing Chick’n & Waffles as its March flavor of the month.

The buttermilk-flavored ice cream has plenty of crispy chick’n and waffle bites drizzled with bourbon maple syrup to create a unique brunch experience.

“At Baskin-Robbins, we pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of Chicken & Waffles on menus, we knew we had to create a bold flavor that would change the way our guests enjoy Chick’n & Waffles,” Hannah Suits, Director of Brand Marketing for Baskin-Robbins, said. “This flavor is a frozen twist on the iconic brunch dish, recreated in a deliciously deconstructed concept that is unique to our shops.”

According to the news release, this sweet, savory, creamy and crunchy scoop mimics the taste of fried chicken but doesn’t actually contain any real chicken. “This unique ice cream has been expertly crafted to mimic the taste of fried chicken, but the best part is, it contains 0% real chicken and is 100% delicious,” the news release said.

To celebrate the release of their new flavor, Baskin-Robbins also held its first-ever Bottomless Brunch in New York City where guests enjoyed free unlimited scoops of Chick’n & Waffles.

Source: https://news.baskinrobbins.com/news/march-2023