Burger King Lands in Hot Water


Breaching privacy policy standards is a big no-no for large companies. Burger King is the latest business that practically admitted to purchasing customer information through a mistake.

Burger King customers received a receipt in their email inboxes, which was left blank and included the area listing the items ordered as well as payment details. “Thanks for ordering from Burger King!” the blank receipts read.

The fast food chain was flooded with inquiries after the accidental emails were sent.

“Thank you for reaching out. We are aware of the issue and are investigating internally,” the company automatically responded to multiple accounts on Twitter, in response to the large number of customer queries.

It was determined that people from the United States and the United Kingdom received the emails. They were sent by Burger King’s main promotional marketing email address. As of this posting, it’s not clear whether the company suffered a privacy breach of some kind.

What was interesting about the emails is that some people claimed to have never ordered from Burger King. The question is, how did the company obtain their email addresses? The privacy policy section on their website eerily omits the mention of email addresses.


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