Witnessing men in women’s lingerie is a strange sight, after all, how can they flaunt bras with no boobs?
Live streams with females modeling lingerie have been flagged promptly and banned due to China’s law against displaying obscene material digitally. This is problematic for lingerie manufacturers since live streams are major marketing platforms that account for a large number of sales.
To work around this issue, many businesses have started to hire male models to rock women’s lingerie. Prospective buyers admire the male models and this loophole may have been an effective marketing strategy.
One user commented on a video clip of the live stream: “The guy wears it better than the girl,” and others have agreed with two hundred likes associated with that comment.
Some people suggested mannequins as supposed to men awkwardly fitting into women’s lingerie. Others have accused this switch-up of “depriving women of job opportunities.”
“If it’s a female model, the live stream would be banned every other minute, it’s not like this hasn’t happened before, this is still depriving a group of women of their job opportunities,” a user said.
Businesses feel like they don’t have an option when it comes to hiring models. They are restricted to a male pool. “Personally, we don’t really have a choice. The designs can’t be modelled by our female colleagues so we will use our male colleagues to model it,” the owner of a live stream business said.
“People in China go to live stream shopping events because of great discounts,” Alessandro Bogliari, CEO of Miami-based agency The Influencer Marketing Factory, said. “In contrast, most U.S. platforms do not provide any strong push to live shopping events on their sites and there are not enough good hosts,” Bogliari said.
For businesses determined to hit the sales target, they are more interested in the numbers than the appearance of the models. Men can also have the charisma and charm to sell women’s products.
Source: https://twitter.com/xiaojingcanxue/status/1613011257350828033