During the summer months, beating the heat can be extremely tough. A British movie theater is trying to combat a current heat wave affecting the country by offering free tickets to people with red hair for two days.
On July 18 and 19, 2022, red-headed Brits looking to get out of the sun were able to score free tickets to any movie of their choice as part of Showcase Cinemas “Sun Protecting Flicks,” or “SPF,” promotion. The company announced the promotion on its website and social media accounts, with several people tagging their red-headed friends in the comments.
“Experts say the U.K. is soon to witness its hottest EVER days on record and since redheads are often more vulnerable than most to the sun’s rays, we’re giving them shelter from the sun inside our fully air conditioned cinema screens to catch the latest blockbusters for no cost at all,” the website reads.
The promotion was limited to one ticket per day for each red-haired person with a number of current films to choose from.