Don’t Drink This Wine


Wine tasting has become a pastime for many interested in taking their tastebuds to another level. Searching for the most unique vineyards around the world brings an added bit of excitement to the hobby.

Via Mari 10 is considered the world’s smallest vineyard. At just over 200 square feet in size, the vineyard creates 29 bottles of wine a year. And they don’t want you to drink it.

The unique vineyard is located on the rooftop of a 16th-century palazzo in Reggio Emilia, Italy. The company — named after the name and number of the street — doesn’t want you to drink their wine because the bottles are classified as works of art that should be admired over consumed.

“I’m the only wine producer in the world who says you shouldn’t drink his wine,” Masoni said.

The suggestion of not drinking the wine from Via Mari 10 is kind of a problem when you’re expected to fork over $5,000 for a bottle. When most people purchase a bottle of wine, they’re looking forward to tasting the delicious drink inside. If the wine was a $10 bottle from the store, it might be easier to have a bit more restraint.

“My wine is a form of artistic expression, a philosophical provocation, something to keep in your living room so you can chat about it with your friends and tell them about the lunatic who put a vineyard on his rooftop,” Tulio Masoni, the owner of Via Mari 10, said.

He added: “If you see a bicycle wheel in a living room rather than a repair shop, you realize how beautiful it is. My vineyard is like that: It’s unexpected; it stimulates the brain; it sparks new thoughts.”

The Sangiovese vines that make up Via Mari 10 are fed a hearty meal of eggs, bananas, seaweed and nightingale droppings. Masoni also suggests that the urban noise also helps give them the edge over countryside vines.

According to Masoni, the red wine tastes like “at the first sip you get a lot of perplexity but after a few seconds something comes alive in your palate that opens up your mind to a new dimension.”

The mini artworks can only be purchased through the local Bonioni Art Gallery for $5,000 but considering they can be put on display in your home, doesn’t that make up for the price?


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