For Trade: One Cheesestring


Trading small items for large returns has become an ongoing trend. To try his luck on the trade market, a Canadian man posted an ad for a food item he found in his fridge.

Angel Domingo recently moved to a home in Toronto. When he checked out his new fridge, he discovered a stick of string cheese inside. Instead of throwing out the snack, he placed an ad for the cheese on the advertising site, Kijiji.

After he received no takers for the cheese, he decided to go big or go home. A billboard in one of the country’s busiest intersections would be the only way to get the right set of eyes on his product.

“It’s a pretty good cheese string. I haven’t seen a cheese string in a long time, and I think, you know, it’s of some value. I wanted to get rid of it,” Domingo said.

The 48-year-old placed the ad in Toronto’s Yonge-Dundas Square and asked Canadians if they wanted to trade for the Black Diamond brand dairy product with “no lowballs.” Of course, Domingo knew what a valuable product he was holding onto.

Since the billboard has gone up, he’s been offered several unique items, including Persian cats, someone’s girlfriend and an unusual box of Lucky Charms cereal that only included the marshmallow charms.

Domingo wouldn’t disclose how much he paid for the billboard but he is still awaiting just the right trade. “I’ve been telling everybody the same thing when they asked me what I’m looking for… It’s like you’ll know when you see it,” Domingo said.


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