Ketchup stains have left their mark on fashion history for many years. To put a positive spin on this, Heinz has debuted a new clothing collection that already comes with ketchup stains. No need to add your own.
The “vintage drip collection” is a collaboration between Heinz and thredUP, an online resale platform. The campaign features thrifted clothes from thredUP, with 100% of the proceeds from the partnership benefiting Rise Against Hunger.
The collection features 157 secondhand streetwear and designer pieces, each with a unique ketchup stain. “When it’s Heinz, it’s not a stain, it’s a statement,” according to their press release.
The first drop launched on September 6, 2022, and another will happen on September 13, which will feature “more exclusive items.” The sizes range from XXS to XXL, making it easy to grab a unique clothing item.
“While HEINZ is recognized globally for its iconic glass bottle, keystone and slow-pouring ketchup, we saw an opportunity to view the stain we’ve been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement,” Alyssa Cicero, Heinz brand manager, said in the news release.
Many young people have turned towards thrifting sustainable, one-of-a-kind clothing, with around 62% of Gen Z and Millennials looking for an item secondhand before purchasing it new, according to a study done by thredUP.
“This collection offers a unique way for fashion risk-takers and food lovers alike to participate in the circular economy while doing good for people and the planet,” said Erin Wallace, thredUP’s vice president of integrated marketing.