Introducing Boozy Fresca


Fresca is a popular sparkling soda water brand that highlights delicious fruity flavors. A boozy version of the brand is finally hitting shelves and it sounds just as tasty as you think it would.

Fresca Mixed was announced in January 2022 but the canned cocktail is now getting its release across the United States this month. The boozy beverage will come in two flavors — vodka spritz and tequila paloma — both of which use a citrus-flavored soda as a base. The drinks are 100 calories and contain 5% alcohol per can.

Fresca Mixed blends a “real vodka distilled four times” with the “light and classic” taste of Fresca, while the tequila paloma blends “real tequila blanco from Mexico” with Fresca. Both can be enjoyed from the can or over ice and are likely to cost $9.99 for a four-pack of 12-ounce cans.

Fresca and other canned beverages have been surging in popularity over the last year, which is why Coca-Cola and Constellation Brands were looking to create a boozy version of the product people could enjoy. “Fresca’s one-of-a-kind flavor is the key to making perfect cocktails and has been used as a base in various drink recipes for years. Fans know that the citrus soda is unlike any other, whether served as a mixer or on its own,” the companies said.

This isn’t the first time Coke has been involved in a collaboration. Jack and Coke, which combines Coke and Jack Daniels whiskey, was announced in June 2022. Plus, Simply Spiked Lemonade and Topo Chico Hard Seltzer were both made in partnership with MolsonCoors.


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