Elvis-themed weddings are a central part of the Vegas wedding industry.
Unfortunately, some chapels are left to say goodbye to the representation of Elvis during the wedding ceremonies. The licensing company that owns the rights over the name and image of the “King of Rock and Roll” demands the Sin City chapel operators to stop incorporating Elvis.
The company sent a letter that said: “It will halt unauthorized use of Presley’s name, likeness, voice image, and other elements of Elvis Presley’s persona in advertisements, merchandise, and otherwise.” The written order stated that “Elvis,” “Elvis Presley,” and “The King of Rock and Roll” are also protected trademarks.
The business profits could take a hit as Elvis-themed weddings are a highly profitable venture. Officials say: “The city’s wedding industry generates $2 billion a year, and Elvis-themed weddings represent a significant number of the ceremonies performed.”
Different chapel owners step up to express their disappointment with the order.
Kayla Collins, the operator of the Little Chapel of Hearts, said: “We are a family-run business, and now we’re hanging with the big dogs. That’s our bread and butter. I don’t get it. We were just hitting our stride again through COVID, then this happens.”
Lynn Goya, a Clark County Clark, said: “The order for chapels to stop using Elvis couldn’t have come at a worse time for the sector.”
Not all hope is lost. Some groups do not plan on giving up without a fight.
In a statement, Authentic Brands Group said: “Elvis is embedded into the fabric of Las Vegas history. We are seeking to partner with each of these small businesses to ensure that their use of Elvis’ name, image, and likeness are officially licensed and authorized by the estate, so they can continue their operations.”
The lively persona of Elvis can potentially stay in the chapel and entertain couples for many more years to come.