Boneless wings are a new craze in the restaurant world but some people are sick and tired of what they’re being marketed as. A man has now filed a class action lawsuit against Buffalo Wild Wings accusing the chain of falsely advertising their boneless chicken wings.
The plaintiff, Aimen Halim, has claimed that Buffalo Wild Wings and its parent company Inspire Brands, Inc. have used false and deceptive advertising when it comes to their boneless wings.
While Buffalo Wild Wings customers have been led to believe that the boneless wings are made from the wings of the chicken and have been deboned, that’s not actually the case at all. According to the lawsuit, the boneless wings are actually slices of chicken breast meat deep-fried like chicken wings.
This means that the boneless wings are actually nuggets, making it a “clear-cut case of false advertising” that should not be allowed.
The lawsuit also states that “consumers should be able to rely on the plain meaning of a product’s name and receive what they are promised,” and that the restaurant chain should be correctly labeling its product as “boneless chicken” or “chicken poppers” to prevent consumers from being misled in the future.
The complaint originated from Halim’s purchase back in January 2023 from a Mount Prospect, Illinois, Buffalo Wild Wings. Had Halim known the boneless wings were not actually wings, he would have not made the purchase or paid less for them.
As a result, the lawsuit claims that Halim suffered a financial injury due to the alleged false advertising. Due to the rising price of chicken wings, the class action claims labeling its products as “boneless wings” would actually help the restaurant chain to make a profit off of the lower-priced white meat of the other parts of the chicken.
Other nationwide chains like Papa Johns and Domino’s have called their boneless chicken products something other than “wings,” which is why no issue has been taken with those restaurants.
Source: https://www.classaction.org/media/halim-v-buffalo-wild-wings-inc-et-al.pdf