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Person Rewarded Bottle of Wine After Reading Company’s Entire Privacy Policy

Doing a little extra work can really pay off. A tax website hid a clause in its privacy policy to see if anyone would actually read it and ended up giving out a free bottle of wine to one lucky person.

Tax Policy Associates, a tax-focused think tank website, hid a clause in its privacy policy to see if anyone would actually read it. The clause promised a free bottle of “good wine” to whoever read the full terms and recognized the out-of-place clause.

The privacy policy page was published in February 2024 and three months later, the reward was finally claimed. Dan Neidle, founder of Tax Policy Associates, shared the results of the experiment on his X account.

“We know nobody reads this, because we added in February that we’d send a bottle of good wine to the first person to contact us, and it was only in May that we got a response,” the website read.

Neidle also mentioned that the person who spotted the clause “kind of cheated” as they were using Tax Policy Associates’ privacy policy as a template for their own and just happened upon the free bottle of wine portion.

The lucky reader received a bottle of Château de Sales 2013/14, Pomerol for finding the out-of-ordinary clause.

Source: https://twitter.com/DanNeidle/status/1788483147425853899