Getting back at your ex can come in many different forms. A New Jersey animal shelter is offering a “neuter your ex” program as a fundraiser for Valentine’s Day.
Homeward Bound Pet Adoption Center in Blackwood, New Jersey, posted on Instagram about their promotion. Members of the public can make a $50 donation and in exchange, they will receive naming rights for one of the feral cats the shelter captures to spay or neuter.
“A board member mentioned that an idea had come through a volunteer about ‘neuter your ex,'” Eric Schwartz, director of development for Homeward Bound Pet Adoption Center, said.
He added: “As we start talking about a tagline, ‘Some things shouldn’t breed,’ I think it becomes so relatable to people,” Schwartz said. “Because whether they want to talk about it openly or not, I think an image or a name comes into their mind. So it’s just kind of taken off and we’re certainly appreciative of the attention that it can bring to these animals.”
The fundraiser has already proven to be a big hit after gaining some traction on social media, with over 40 people already making donations to name feral cats after their exes. Schwartz confirmed that all the money raised by the program will allow the shelter to continue spaying and neutering feral cats.
“Our spay and neuter and release program allows us to get some of these stray cats off the streets,” Schwartz said. “Obviously, it’s a cycle that needs to be broken or at least limited. And to keep these strays off the street is a big help.”