When one of your favorite products gets discontinued, are you one to search high and low to get your hands on the last bit of stock? Fans of Lilt have been left heartbroken by the news that the fizzy drink has been scrapped after 50 years. Some looking to make an extra buck have turned to selling the iconic soft drink on eBay for over $100.
The drink actually isn’t going away entirely, rather Coca-Cola said it’s being rebranded as a new Fanta flavor. Hardcore fans of the delicious bevy are looking at eBay to get their hands on bottles that sport the original Lilt branding.
One listing on the website is offering a rare 500ml bottle of Lilt for a whopping $120. The seller describes it as a “brand-new, unused, unopened and undamaged” bottle of Lilt, adding that the drink is “very rare.” “The last bottles before it disappears forever get your last taste of that lovely Lilt before it becomes a distant memory of the past
“A delightful and refreshing taste brought to you by the Lilt man for over 50 years, the pineapple and grapefruit combination gives you that vibrancy and hint of Caribbean flavours. Absolute travesty this will be a Fanta line now never forget Lilt and enjoy it one last time before it becomes history,” the description reads.
Many have voiced their opinions over the change, with one person saying: “RIP Lilt. I for one won’t be purchasing Fanta whatever it’s called.” Another person called the rebrand a “travesty.”
VP of commercial development Martin Attock said that the main priority of the announcement was to “reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love.”
“It’s still bursting with tangy tropical flavours. It’s just got itself a new name,” Attock said.
Source: https://www.dailystar.co.uk/news/latest-news/devastated-lilt-fans-forced-pay-29244155