Heinz Introduces “Pickle Ketchup” as New Innovative Flavor

Move over mayo and ketchup, there’s a new sauce flavor in town. To mix things up and appease some people’s appetites, Heinz introduced a new condiment to their lineup: “Pickle Ketchup.”

If you’ve ever wanted to put dill pickles on your hotdog and hamburger without any around, Heinz has the perfect thing for you. The company is debuting its new “Pickle Ketchup,” a combination of ketchup and dill pickle flavors. 

The condiment will start appearing on most store shelves in early 2024 and is currently being introduced to parts of the United Kingdom. The reasoning behind the creation was that according to the company, 73 percent of Americans reported that they enjoy the taste of pickles. The company’s founder, Henry J. Heinz, also had the nickname “Pickle King” for owning the largest pickle company in the United States in the early 1900s.

“Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years,” Katie Peterson, director of Heinz Innovation at The Kraft Heinz Company, said in a news release. “The current pickle craze in America mirrors the irrational love HEINZ fans have for the brand, so it only made sense for our newest ketchup to blend these two beloved tastes together.”

Source: https://www.businesswire.com/news/home/20231105470473/en/It%E2%80%99s-a-Big-Dill-HEINZ-To-Launch-New-Pickle-Ketchup-Nationwide