Who knew a raccoon could become the Easter Bunny? Cadbury announced that this Easter’s Cadbury Bunny is a raccoon named Louie, the first of his species to earn the title.
The company announced that Louie the Raccoon was the winner of the sixth annual Cadbury Bunny Tryouts and will have a role in the 2025 Cadbury Bunny Tryouts commercial, which is an Easter tradition for the brand.
According to Cadbury, Louis, a two-year-old pet from Miami, Florida, was rescued by Jaime in 2021 when he was deemed unfit to live in the wild. Throughout the contest, the raccoon won the hearts of voters on social media with his adorable face and his special talent: creating paintings to be sold to benefit wildlife rescue and rehabilitation centers.
“Each year, we look forward to crowning a new Cadbury Bunny, especially this year where we engaged fans in a new way through our bracket-style competition. It was incredible to see pet lovers getting in on the fun,” said Natalie Shuntich, senior associate marketing manager at Cadbury’s parent, The Hershey Co.
“Witnessing how fans participated in each wave of voting, and the loving support for our thirty-cute finalists from Cadbury fans across the U.S. is a testament to the love for the Cadbury brand,” she said.
Some of the previous Cadbury Bunnies include Crash the Rescue Cat, Annie Rose the Therapy Dog, Betty the Frog, Lieutenant Dan the Treeing Walker Coonhound and Henri the English Bulldog.